Today’s sales force are more distracted and hard pressed for time than ever. They are motivated to learn, but don’t appreciate wasting time attending full day training sessions. At the same time, new innovations are happening every day with an increasing complexity in terms of product features and benefits. Also, the new age customer is smarter and well informed than ever. Such realities make the job of a sales person complex and tricky. Along with this, the rise of the millennial workforce calls for sales training more than ever! This is why their training needs to be the best – there is no short cut. However, this is far from a dream.
ATD Research found that organizations spend an average of $954,070 on sales training every year. And they spend an average of $1,459 per salesperson annually—which is $230 more than the average organization’s training expenditure per employee for workers in all functions ($1,229) as reported in the 2015 State of the Industry.