Employee training FACT – Frontline teams love videos!

“How to…”

is increasingly becoming a popular way of learning things on the web. In fact, more than 100M hours of how-to content have been watched in North America so far this year! The most popular how-to educational searches range from anything like making the perfect fluffy omelet to giving your dog a bath to creating a highly productive garden! Cutting to the chase, the role of videos in engaging and training cannot be doubted. People love videos and cannot get enough of them. So why not use them for employee training for your field force?

It’s Learning at Work Week and there are many organizations all over the world participating in learning and developing skills at the workplace. Getting millennials hooked to employee learning programs is a tough task. Here’s how videos can help you train your field force and increase their productivity!

  1. Set your timing right

Even in a small company, it can be difficult to plan a meeting where everybody is available concurrently. We all know what it’s like trying to plan something and there’s someone on annual leave, or double booked. Even if they do confirm and are good to go, they can always get caught up with urgent business.

The great thing about using video for disseminating knowledge at work is that you don’t need to synchronize everyone’s schedule, which takes the pressure off.

We receive 5 times more information than we did twenty years ago. That’s 174 newspapers worth of data and that’s just in one day. Video delivers the most relevant content by slicing it up into 3-5 minute clips which can be digestible. 

~University of Southern California

  1. Engage your audience

Learning that consists of boring powerpoint slides and bullet points are sure to numb your employees with their boring content and lack of interactivity.  There are various ways through which you can portray your video – animation, through actors or real life scenarios. The scope of creativity is endless! Use of humour and storytelling techniques which play with the imagination of employees are bound to keep your employees hooked.

employee training

The Metropolitan Police teamed up with an interactive film company, in an effort to decrease knife crime in the UK and they created videos where the viewer gets an option to select an ending. This method allowed the end user to see the video through a first person’s perspective and to select options and choose their own pathway while keeping them in the learning experience.

  1. Experiment with different learning styles

The three most common types of learners are:

  • Visual – They learn by seeing and prefer the use of images or graphics to illustrate certain points.
  • Auditory – They learn best by hearing. Listening and speaking situations allow them to understand new information.
  • Kinaesthetic – They learn by doing and getting involved; they understand new concepts by getting hands on experience and figuring things out through their own actions.

Using video for learning can incorporate all of these three learning styles if interactive methods are utilized. It also means that people can learn at their own pace, feel more at ease; and repeat the training as many times as they please.

  1. Reach out

Videos enable companies with a distributed workforce to reach out to their employees around the globe and training and engaging them in multiple languages. But what if your company has offices dotted around the globe with employees of multiple languages? It’s now you really start to understand the practicalities of video in employee training.

Matinée is a pretty handy voice over agency that specializes in e-learning videos. Whether you need translation in a language as common as Spanish or as niche as Tiger, they will easily sort you out and incorporate that voice into your video.

Already have Employee training content for your employees? See how you can upload it and create a course in less than 20 minutes!

If your company is looking for a voice over or subtitles and captions in a variety of languages you can be reassured that important company message will reach its way around the globe. The same idea will be communicated internationally without language barriers, misinterpretations or human error costing the business.

Click here to see how Tesco used subtitles to translate their business code of conduct in Korean.

  1. Save up!

Apart from saving money on transport, meals and accommodation if need be, you may also save a big chunk of your budget by passing up on the expert trainers. It is still possible to hire specialist trainers to come in and present your desired topic but that will not be the most effective method or the most valuable way for employees to retain information, more so if you have a training program for distributed employees.

The norm for companies now is to receive 90 percent return on their time and money investments once learners have access to the elearning materials. With this digital information extensively available, a vast number of employees can benefit, increasing the value side of the equation.

An e-commerce company closed up to 50% more customers and increased current customer retention by 37%! Get your free copy of the case study here!

There are many benefits of using videos to train employees but emphasis also needs to be given to the quality of the video production side of things as well. We are all accustomed to seeing numerous amounts of video content on a daily basis and even if we are not conscious of it – but we are judging each and every one. We know quality media when we see it – and hear it. Engage your audience with the right kind of training content and get the most out of your employee training programs!


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