We live in a mobile world! The growth in the manufacture and use of mobile devices has been faster than ever. With more than 4 billion mobile phone users globally and 66% of those users accessing the internet through their mobile devices at least once a day, the potential that these devices hold in terms of learning comes as no surprise.
More and more people have started relying on smartphones and tablets at work and their personal lives. The way the
workforce is going mobile has already been talked about in much detail at the Qustn Café. Organizations have started opening up to the idea of taking their learning content ‘mobile’ as they want to give their employees and learners an easy access to the same.
How can you create mlearning content which is engaging and ensures learners stay engrossed and keep coming back?
Taking care of the technical aspects of a mobile learning course is definitely critical, but the content that your audience finally consumes needs to be well thought of. Otherwise, most of your efforts might just go unnoticed and under-appreciated.
The design of #MobileLearning is what sets it apart and makes it unique.
The design of mobile learning is what sets it apart and makes it unique. The content that goes into the creation of a mobile course will play a very important role in determining if you have an audience, which not only goes through the content you create, but also keeps coming back to it. Mobile learning is all about learning on the go. In order to reach such an audience and offer them a chance to develop their skills and expand their knowledge base, some level of precaution is definitely important in terms of the creation of the content.Following are a few steps to create an engaging mobile learning course.
Following are a few steps to create an engaging mobile learning course.
Step 1 – Create a course outline
Before you jump into developing the course, you should spend some time making a detailed outline. You will have a lot of training material in the form of numerous documents, presentations or even videos. The first task to actually make a course would be for you to go through the entire content that you have in detail and understand it thoroughly, because only then will you be able to impart that training to someone else. This outline should definitely state the objectives of the learning program and the goals you want to achieve. Spend some time reading up and making notes yourself.
The internet will give you a lot of relevant information around the course and you will have to see where you can fit all of it. Owing to your thorough understanding, make a course outline which you feel covers the course in a holistic manner. It is also important that you ensure you leave out repetitive content. At first make the outline detailed, but be very sure of what you are putting down, since this would be the foundation of the course. If you are in a team, ensure everybody is on the same page and everyone knows about the objectives of the program they are about to create.
Step 2 – Make it crisp and concise
Now that your detailed outline is ready, the next step would be to make it more concise and compact. This is a challenge as it requires some more thinking. Once you have read everything, you should attempt at condensing all of it into a smaller outline which makes sense. You will have to audit your outline and critically examine it, and add only the most valuable chunks to it. A mobile screen is the smallest, and hence the value of conciseness is what matters the most here.
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Step 3 – Script it out
Once you have the structure ready, the next most crucial part is the scripting. Scripting is one of the most challenging parts of content development as it involves the writer to not only understand the learning material in and out, but also have a good understanding of who the target audience is! The language needs to be such that the audience you target are able to grasp. Since it is a mobile course, you cannot write draggy and point by point scripts. Instead, you need to tell stories, create characters and scenarios which your learners can totally relate to.
For example, if you want to explain the selling process to retail personnel, you might want to show them a variety of situations with different kinds of customers they usually end up meeting at work. Learning through real life situations is always more interesting that plain bullet points and lots of textual content. Spend time in your scripts and take it through people who you think represent your audience. Witness their reactions and incorporate their feedback if you want a course which has the most desired learning impact.
Step 4 – Bite-sized lessons
Once you have the scripts ready with situations, stories and characters in front of you, you can start storyboarding each lesson and make engaging video and graphical content out of it! The design, layout, images and music that you use here again have to make sense to the audience you are targeting. Please ensure that each video does not exceed more than just a few minutes and are compact, to the point and visually appealing.
You have to remember that a person will never take the pain of looking at a mobile screen and try to learn from visual content that does not appeal to their eyes. Pay a lot of importance to the voiceover that you use for the characters. It needs to be professional and the you need to take care of the intonation and pronunciation in detail.
Step 5 – Assessments
Since you are after all creating a learning course, you need to ensure that your audience understands what is being taught to them. For this you need to create ways to assess them at regular intervals. These can be fun scenario based, image based, or videos based questions which make them think and reflect back on what they learnt. Make sure that you do not go overboard and ask for too much theory.
The point is to ask interesting and thought provoking, yet brief questions which engage the learners, rather than scaring them away. To give a sense of gratification to the learners, you can score them or make them see how other students are faring in that module. Make sure the first assessment is an easy one, which gives them a hang of what it is like and makes them feel confident. Once that is achieved, they will enjoy the challenging part as well.
Step 6 – Consider the learning environment
You need to know that your learners will be accessing the mobile learning course in a variety of settings, for which you need to give them ample options when you include video and audio elements. Make sure you give them options like increasing or decreasing the volume or be able to pause the videos or presentations when they want. Your learners might not even be using headphones while consuming the course, so a good idea would be to add subtitles so that they can participate even when they are on the move.
In a nutshell, the content of your mobile course should be your top priority. You need to make sure the learner is engaged from Day 1. For this, your content needs to be concise and of high quality! You need to grab the attention of your audience so that they stay hooked and keep coming back.
Capabiliti is a mobile-first learning and engagement platform for distributed users. Keeping the above steps in mind, sign up free on Capabiliti, create a mobile learning course, and assign it to a few users to try it out.
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